Guided by our founders, Patricia R. Miller and Barbara Bradley Baekgaard, Vera Bradley has earned a reputation as a leader in the gift industry. Creating stylish quilted cotton luggage, handbags, eyewear, stationary, and accessories, the company combines smart product designs with distinctive and colorful fabrics and trims.

The Vera Bradley story is a testimony to the American Dream.

While on vacation in March of 1982, Patricia and Barbara were awaiting a flight in Atlanta when they noticed a definite lack of feminine-looking luggage. The longtime friends wasted no time in correcting this situation. Within weeks, these dynamic women had created a company, named after Barbara's mother, capable of marketing and manufacturing their cleverly designed products. The demand for these unique handbags and luggage items has grown and so has Vera Bradley, which is now nationally and internationally recognized.

For over 20 years, Vera Bradley has had a loyal following of customers who not only look forward to our lovely new fabrics and styles that are introduced each season, but who also appreciate the function and quality that is synonymous with our name.

Located in Fort Wayne, Indiana, Vera Bradley continues to remain steadfast in our commitment to excellent quality, exclusive designs and dependable customer service.

Who is Vera Bradley?
Model, Mother, Hostess and Friend. Veronica Bradley, born August 9, 1909, was the mother of Vera Bradley Co-founder, Barbara Baekgaard and even worked for the company, as a sales representative in her Miami, Florida, community until she died in the early 1990’s.

Vera was a special woman, who was chosen in the 1930’s by Elizabeth Arden herself to model. Vera’s classic style and grace inspired Barbara and Patricia to name their company after her in 1982.

The Vera Bradley Foundation
Vera Bradley Co-founders Barbara Bradley Baekgaard and Patricia R. Miller began raising funds for breast cancer research in 1993 after the loss of their dear friend, Mary Sloan. Since then, their genuine commitment to this cause has evolved into the Vera Bradley Foundation for Breast Cancer and $23 million in contributions so far. Together with our donors, event participants and volunteers, we hope for a future free from breast cancer.